Pre-order now at a special launch price: only 299 EUR for the first 10 orders
After that: 389 EUR until the official release for 449 EUR
Limited collector’s edition, large format, 320 pages
This book is not a retrospective. It’s a monument.
Fourteen years of work, thousands of photographs, countless hours of video and direction—all leading to a single, definitive volume that captures the essence of what it means to walk in Ballet Heels.
At the center of it all: Alexandra Potter.
A woman whose strength, discipline, and presence helped define not just an aesthetic, but an entire project. From the moment we began working together in May 2010, I knew she wasn’t interested in shortcuts. What we created was not a fantasy—but a reality that took form over time, step by step, heel by impossible heel.
What’s Inside
This 320-page large-format book (approx. DIN A4 / 8.3 x 11.7 inches) is more than a collection of images. It is a documented evolution—a record of one model’s endurance, one photographer’s vision, and the unspoken language that formed between us across the years.
Inside, you’ll find:
– Carefully selected photographs from over a decade of shoots
– Elegant, minimal layouts that let the work speak for itself
– Rare moments behind the scenes, never shown to the public
– A visual exploration of strength, balance, and transformation
– A tribute to a collaboration unlike any other
Why This Book Matters
Ballet Heels are extreme footwear. Elegant, yes—but also unforgiving, demanding, and relentless. Most consider them unwalkable. Alexandra Potter proved otherwise. For over a decade, she wore them not as decoration but as an extension of her body. She walked. She posed. She created.
Our work together was not about producing content. It was about shaping a legacy.
This book is the first and only complete documentation of that journey.
Limited Pre-Order Launch: Collectors Only
To mark the launch, I’m offering a special pre-order price for early supporters:
– The first 10 orders will receive the book for 299 EUR
– All following pre-orders will be available for 389 EUR until official release
– Shipping will begin shortly after the first production run is complete on May 1st, 2025
This is a limited collector’s edition. There will be no mass printing. No reissue.
Each book is produced with attention to detail, quality, and longevity (Hardcover with additional cover, high-quality print, heavy coffee table book).
Who This Book Is For
This book is for those who appreciate elegance, discipline, and artistic collaboration.
For collectors. For creatives. For dancers. For photographers.
And for anyone who has ever asked: Is it really possible to walk in those shoes?
Alexandra Potter gave her answer—not in words, but in motion.
Now, her story is in print. And you can own it.
→ Pre-order now
Be among the first ten to receive the exclusive launch price.
Once they’re gone, they’re gone.
Each order includes 12 months of free access to the online archive of Alexandra Potter.
I ordered on! Cant’ wait to see the final product!